Thursday 31 July 2014

If you're new to twitter, allow me help you

Let me teach you a Twitter hack.
Credit: Techcrunch


This should help in getting 30,000 followers. Click here

I read this in 2014 when I was working for a real estate company as a social media executive, I was very good at it.

Wednesday 23 July 2014

Building authority on the social media channels about your company that translates to sales


Having authority in any niche makes you the go-to individual or company and this is why building authority is important. 


How do you establish authority in the market? 


You can either list your credentials, say, I have been working in the social media marketing sector for 6 years. The first two years I was doing it as the editor of a magazine, the remaining four years, I was actively promoting brands online and it was a pretty exciting job. I got to meet so many people, you would imagine I had the persona of a superstar. I got a thousand happy birthdays on Facebook. You might think it doesn't matter much but it gave me a warm feeling inside me. 


The second way is to teach you to market. The world is desperate for human connection even though they might never see you in the flesh or touch you. The human being was created to connect with other human beings. So take this basic knowledge, add understanding, open your heart and communicate. Any other type of communication gets ignored. Pictures and videos are better ways to communicate than even written words and always generate more engagement on social media platforms. 


So whether you are on Facebook or Twitter, be sure to open your heart and communicate and be willing to serve, passionate about what you do and give it 100% commitment. That way you will kick start your media network and soon real people will be calling, meeting up with you and doing business with you. 


Put the time you need to build trust until the people on the other end of the blackberry device or computer are ready to meet you and do business. 


P.S. Only meet business people or anyone else in open spaces, no hotel rooms or closed spaces, serial killers exist as much as we would love a perfect world. 


Have a good day and till next time, stay approachable!

Monday 21 July 2014

Social Sharing...

We are learning something new today called social sharing. I have 6 years experience using social media and representing an organization online. All the months of thinking up better ways of communicating the brand has been a wonderful and challenging experience. I have learnt a lot of what works and what won't work. 


I have also had the pleasure of being trained by Abas Idaresit the owner of Wild Fusion during a british high commision training for the media professionals in Lagos. This particular programme is organized by Nneka Asika of Enterprise creative. Google these Nigerian organizations. 

Today I will be sharing tidbits on why social sharing is the backbone of social media. 

Facebook and Twitter are the most popular and most effective social media channels. They are also the most influential. 


Digital consumers click on social links at about the same rate. Contents shared through shortened urls with software such as bitly have a similar lifespan. 




The weekend is the best time to get the highest engagement as people are off work and looking forward to spend their leisure time being entertained. 






According to wikipedia, the Millennials (also known as the Millennial Generation[1] or Generation Y) are the demographic cohort followingGeneration X. There are no precise dates when the generation starts and ends. Researchers and commentators use birth years ranging from the early 1980s to the early 2000s. 


Millennials and the young people are the most active on social media. 

As always, if you want to refer content to the most people, Facebook is your best bet.

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