With the advent of COVID-19, many companies have had to shut down because they could no longer do business as usual.
Within the first few months of the pandemic, no one knew what to do. The companies that moved online survived and thrived.
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| AirBnB: A brand that grew via Content Marketing |
One of the strategies they employed to keep their business afloat was the art of content marketing.
One of the steps towards becoming financially free is making a decision. When you decide to be a freelancer, you need to know that you are not a tomato seller, you are a business owner, and the degree of respect you have for your accomplishments is the same amount of respect that prospective clients will give to you.
Respect and honor your craft and negotiate wisely. This respect will overflow to the kind of work that you deliver to your clients.