Content Marketing: How to Advertise Your Products and Improve Sales

With the advent of COVID-19, many companies have had to shut down because they could no longer do business as usual.

Within the first few months of the pandemic, no one knew what to do. The companies that moved online survived and thrived.

AirBnB: A brand that grew via Content Marketing

 

One of the strategies they employed to keep their business afloat was the art of content marketing.

What is content marketing?

The Content Marketing Institute, an online resource for information on all things content marketing related, defines content marketing thusly:

Content marketing is a marketing technique of creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience – to drive profitable customer action.

 

The keyword here is “valuable.”

The goal of content marketing is for your audience to receive value from it. The purpose of every content marketer is to research, gather and communicate value to the audience such that your audience understands the benefits your product/service your company affords them.

Some forms of media utilized via content marketing are:

·      Infographics

·      Webpages

·      Podcasts

·      Videos

·      Books

 

The goal of content marketing is:

To Create Awareness:

Sometimes a client has a need but is unaware of possible solutions available. When they come across content marketing, they see a solution and can make a decision.

Research:

When a customer or audience finds a solution to a problem via your content marketing efforts, the first thing they do is research.

Always include data, stats, and research on your content marketing efforts.

Consideration:

The client will compare different brands on the road to making a buying decision. Let your content marketing address quality and price and be projected as the best for your audience.

Buy:

When the client is satisfied with your value offer, they make a decision and buy.

 

The best content marketing always does the following:

·      It raises awareness of solving problems.

·      It also serves as a media for educating your audience.

 

When you do content marketing in the right way, it creates amazing results.

This is because the entire process involved in marketing and building trust with a potential client happens via the content on your website.

Content marketing also improves your digital footprint online and helps create shareable content for your social media marketing.

It helps your SEO efforts by generating inbound links. It also improves the number of great content on your website.

This helps search engines find your website. The best companies use content marketing to improve their SEO efforts.

 

Generating Great Content

Content is good when your audience genuinely wants to read it. On the other hand, a content marketing effort is great when your audience is willing to pay to read it.

 

The Secret of Great Content Marketing

The long and short of any great content marketing effort is that it adds value to your audience.

One of the smartest ways to improve your content marketing effort is by asking your client list or audience what kind of information they are looking for. 

Alternatively, what kind of information would help them? That feedback would help your business.

In this age of remote working, creating mobile-friendly content would increase your traffic and lead generation as most people assess the internet through their mobile phones.

Content marketing could be the game-changer in doing business in a different way when you do it right.