Lessons from a social media manager...

The Social Media Manager's space pretty much looks like this! Credit: Google

My name is Tessa.

I am a social media manager. I started the journey on social sharing while actually looking for a solution. At the time I was the editor of a Nigerian magazine named ‘SPICE’ that used to be shared in Lagos sometime in 2008-2009. I shared this magazine monthly but I could not tell if anyone read it or not and getting feedback was a big challenge for me.

In my journey to discover if anyone enjoyed this magazine that celebrated successful entrepreneurs in Nigeria, I stumbled on Facebook, and then Twitter and the rest is history.

I live, eat and breathe content. At every single interview for a job I have attended, the first words out of my mouth are that I love to read, write and share information that has value. It is not a mantra. It is the best way that I can describe my complex yet simple personality.

Lessons from my current job

My current job requires that I morph and learn new things every couple of months because the online space is constantly changing. During one of my researches I stumbled on Netflix, and the story behind it, how it grew and became the giant it is today. The company is widely regarded as the world’s largest streaming service, but that discounts a very large audience in China.

Much ado about Netflix?

It is the brand that brought about the millennial phrase ‘Netflix and chill‘. It is a term that means movies and popcorn et al.

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The Untold story of Apapa + DOWNLOAD

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The Untold Story of Apapa

Apapa is the foremost port in Nigeria. It is located in Lagos and the only port that works.

Buy your land. Linda has gotten hers after the brouhaha of yesterday...

Here is Linda's new blog: http://lindaikejionline.com/

She's a legend

Your Linkedin Account could be hurting you... - By Tessa Doghor

Hi, I am Tessa and I would like to share with you my most popular blog post ever here. 

Do you remember the fashionable clothes and how lovely that movie The Devil Wears Prada is.

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Have you heard the lastest saying on social media?

If you build on someone's land, what happens when the owner wants to change the rules.

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Let me teach you a Twitter hack.

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This should help in getting 30,000 followers. Click here

I read this in 2014 when I was working for a real estate company as a social media executive, I was very good at it.

Building authority on the social media channels about your company that translates to sales

Having authority in any niche makes you the go-to individual or company and this is why building authority is important. 

How do you establish authority in the market? 

You can either list your credentials, say, I have been working in the social media marketing sector for 6 years. The first two years I was doing it as the editor of a magazine, the remaining four years, I was actively promoting brands online and it was a pretty exciting job. I got to meet so many people, you would imagine I had the persona of a superstar. I got a thousand happy birthdays on Facebook. You might think it doesn't matter much but it gave me a warm feeling inside me. 

The second way is to teach you to market. The world is desperate for human connection even though they might never see you in the flesh or touch you. The human being was created to connect with other human beings. So take this basic knowledge, add understanding, open your heart and communicate. Any other type of communication gets ignored. Pictures and videos are better ways to communicate than even written words and always generate more engagement on social media platforms. 

So whether you are on Facebook or Twitter, be sure to open your heart and communicate and be willing to serve, passionate about what you do and give it 100% commitment. That way you will kick start your media network and soon real people will be calling, meeting up with you and doing business with you. 

Put the time you need to build trust until the people on the other end of the blackberry device or computer are ready to meet you and do business. 

P.S. Only meet business people or anyone else in open spaces, no hotel rooms or closed spaces, serial killers exist as much as we would love a perfect world. 

Have a good day and till next time, stay approachable!