Having authority in any niche makes you the go-to individual or company and this is why building authority is important.
How do you establish authority in the market?
You can either list your credentials, say, I have been working in the social media marketing sector for 6 years. The first two years I was doing it as the editor of a magazine, the remaining four years, I was actively promoting brands online and it was a pretty exciting job. I got to meet so many people, you would imagine I had the persona of a superstar. I got a thousand happy birthdays on Facebook. You might think it doesn't matter much but it gave me a warm feeling inside me.
The second way is to teach you to market. The world is desperate for human connection even though they might never see you in the flesh or touch you. The human being was created to connect with other human beings. So take this basic knowledge, add understanding, open your heart and communicate. Any other type of communication gets ignored. Pictures and videos are better ways to communicate than even written words and always generate more engagement on social media platforms.
So whether you are on Facebook or Twitter, be sure to open your heart and communicate and be willing to serve, passionate about what you do and give it 100% commitment. That way you will kick start your media network and soon real people will be calling, meeting up with you and doing business with you.
Put the time you need to build trust until the people on the other end of the blackberry device or computer are ready to meet you and do business.
P.S. Only meet business people or anyone else in open spaces, no hotel rooms or closed spaces, serial killers exist as much as we would love a perfect world.
Have a good day and till next time, stay approachable!
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