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| Picture: Elizabeth Bradley |
Everyone who is growing a business is always looking for new ways to market their products or grow their
brand faster online.
Asides the leads offline marketing will bring you, online
marketing will also bring you quality leads if you do your content marketing
right.
Read
the part I of this article in this link here:
Four
ways you can also market your brand online are:
- Guest blogging:
Guest
blogging can be a way of improving your brand awareness and also adding value
to the readers of your blog or news website.
Always ensure that there is brand alignment and that there is value
added on both sides.
- . Reach out to circle:
Many business owners usually forget their family members, co-workers and friends
are a part of their circle and can help spread the word about your business and
its products. Don’t leave out a huge part of your life.
- . Sell in person:
You
can also visit local meet-up groups with the target audience. You can also visit
industry events weekly or monthly to let people know what you do softly even as
you eat, drink and meet people. You can also do door to door awareness using
sales groups to publicize your products, events and people.
- . Exchange free services:
Exchange
free services for testimonials and backlinks. Write and share press releases
among the different blogs, even if you have to pay for it. You can also
encourage your buyers and customers to give you google reviews, and ensure that
you configure your “google your business”
on Google so that new users can find you.
Tessa Doghor is the managing partner of Imagine
It Inc. NG, a digital and PR Company in Nigeria and can be reached via a DM on twitter.com/imagineitincng
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