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Thursday, 2 May 2019

4 Tools You Can Use In Marketing Your Growing Business Online Part 2

Picture: Elizabeth Bradley

Everyone who is growing a business is always looking for new ways to market their products or grow their brand faster online.

How to make $1000 monthly without ads - Part I

Credit: StartHub.com

So apart from the fact that I have gathered a lot of experience by working in the media industry, two different newspaper houses in their digital departments, I have a world of experience in digital media.

4 Tools You Can Use In Marketing Your Growing Business Online Part 1

Businesses don’t grow just offline alone. There is usually an online version. Just as you attract business prospects to your business via the offline measures you are using, you can also attract business via online prospects. Some of the tried and tested strategies that work are:

Photo Credit: Goal Cast

1. Using already established communities:

Some of the tools you can use to improve the marketing of your business online are subreddits,

Lessons from a social media manager...

The Social Media Manager's space pretty much looks like this! Credit: Google

My name is Tessa.

I am a social media manager. I started the journey on social sharing while actually looking for a solution. At the time I was the editor of a Nigerian magazine named ‘SPICE’ that used to be shared in Lagos sometime in 2008-2009. I shared this magazine monthly but I could not tell if anyone read it or not and getting feedback was a big challenge for me.

In my journey to discover if anyone enjoyed this magazine that celebrated successful entrepreneurs in Nigeria, I stumbled on Facebook, and then Twitter and the rest is history.

I live, eat and breathe content. At every single interview for a job I have attended, the first words out of my mouth are that I love to read, write and share information that has value. It is not a mantra. It is the best way that I can describe my complex yet simple personality.

Lessons from my current job

My current job requires that I morph and learn new things every couple of months because the online space is constantly changing. During one of my researches I stumbled on Netflix, and the story behind it, how it grew and became the giant it is today. The company is widely regarded as the world’s largest streaming service, but that discounts a very large audience in China.

Much ado about Netflix?

It is the brand that brought about the millennial phrase ‘Netflix and chill‘. It is a term that means movies and popcorn et al.

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