We are learning something new today called social sharing. I have 6 years experience using social media and representing an organization online. All the months of thinking up better ways of communicating the brand has been a wonderful and challenging experience. I have learnt a lot of what works and what won't work.
I have also had the pleasure of being trained by Abas Idaresit the owner of Wild Fusion during a british high commision training for the media professionals in Lagos. This particular programme is organized by Nneka Asika of Enterprise creative. Google these Nigerian organizations.
Today I will be sharing tidbits on why social sharing is the backbone of social media.
Facebook and Twitter are the most popular and most effective social media channels. They are also the most influential.
Digital consumers click on social links at about the same rate. Contents shared through shortened urls with software such as bitly have a similar lifespan.
The weekend is the best time to get the highest engagement as people are off work and looking forward to spend their leisure time being entertained.
According to wikipedia, the Millennials (also known as the Millennial Generation[1] or Generation Y) are the demographic cohort followingGeneration X. There are no precise dates when the generation starts and ends. Researchers and commentators use birth years ranging from the early 1980s to the early 2000s.
Millennials and the young people are the most active on social media.
As always, if you want to refer content to the most people, Facebook is your best bet.
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