Social Media is a place where you socialize still, it has ceased to be a place of fun. It is no longer fun but it has evolved into a land of opportunity. It is a place where you can generate clients.
These clients are known as leads in the world of social media.
About ten years ago, social media was about fun and games.
Facebook was about meeting up with old friends from secondary school, University and even training schools.
You met up with old friends, made some new ones
Hung out to catch up from the years gone by.
Twitter was about meeting up with people who had the same interest as you.
Tweeting at @Jack because who knows what opportunities could turn up from you reaching out to the owner of Twitter.
Instagram was about sharing pictures
Letting others see that the long hours taking care of your skin paid off.
Linkedin was about putting your best foot forward
Letting friends and scouts see the good job you had done over the years building an admirable career.
Today it still is.
With a difference.
Today you need to consider the advertising budget.
How to make enough money to cover the advertising budget and still make money to justify the fact that social media gets you in front of eyeballs.
Not just eyeballs but eyeballs who potentially want to buy your product
That good optimization helps you be found and social media
So those sales can happen.
In today's social media,
It is all about the leads generated.
Even the entertainment, its end goal is to generate leads for the business.
If you don't generate leads,
the idea behind the entertainment/information being shared is defeated.
As a media manager, your end game is to generate leads and revenue. These are the KPIs that determines that your ability to deliver your job is credible.
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| Who else knows that Cold Stone gets ordered via the internet a lot? |
Reach out to learn more about generating leads.
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