Friday, 10 October 2014

Buy your land. Linda has gotten hers after the brouhaha of yesterday...

Here is Linda's new blog: http://lindaikejionline.com/

She's a legend

Your Linkedin Account could be hurting you... - By Tessa Doghor

Hi, I am Tessa and I would like to share with you my most popular blog post ever here.

Do you remember the fashionable clothes and how lovely that movie The Devil Wears Prada is.

Build your house on the rock... take advantage of this offer

Have you heard the lastest saying on social media?

If you build on someone's land, what happens when the owner wants to change the rules.

If you're new to twitter, allow me help you

Let me teach you a Twitter hack.

Credit: Techcrunch

This should help in getting 30,000 followers. Click here

I read this in 2014 when I was working for a real estate company as a social media executive, I was very good at it.

Building authority on the social media channels about your company that translates to sales

Having authority in any niche makes you the go-to individual or company and this is why building authority is important.

How do you establish authority in the market?

You can either list your credentials, say, I have been working in the social media marketing sector for 6 years. The first two years I was doing it as the editor of a magazine, the remaining four years, I was actively promoting brands online and it was a pretty exciting job. I got to meet so many people, you would imagine I had the persona of a superstar. I got a thousand happy birthdays on Facebook. You might think it doesn't matter much but it gave me a warm feeling inside me.

The second way is to teach you to market. The world is desperate for human connection even though they might never see you in the flesh or touch you. The human being was created to connect with other human beings. So take this basic knowledge, add understanding, open your heart and communicate. Any other type of communication gets ignored. Pictures and videos are better ways to communicate than even written words and always generate more engagement on social media platforms.

So whether you are on Facebook or Twitter, be sure to open your heart and communicate and be willing to serve, passionate about what you do and give it 100% commitment. That way you will kick start your media network and soon real people will be calling, meeting up with you and doing business with you.

Put the time you need to build trust until the people on the other end of the blackberry device or computer are ready to meet you and do business.

P.S. Only meet business people or anyone else in open spaces, no hotel rooms or closed spaces, serial killers exist as much as we would love a perfect world.

Have a good day and till next time, stay approachable!

Monday, 21 July 2014

Social Sharing...

We are learning something new today called social sharing. I have 6 years experience using social media and representing an organization online. All the months of thinking up better ways of communicating the brand has been a wonderful and challenging experience. I have learnt a lot of what works and what won't work.

I have also had the pleasure of being trained by Abas Idaresit the owner of Wild Fusion during a british high commision training for the media professionals in Lagos. This particular programme is organized by Nneka Asika of Enterprise creative. Google these Nigerian organizations.

Today I will be sharing tidbits on why social sharing is the backbone of social media.

Facebook and Twitter are the most popular and most effective social media channels. They are also the most influential.

Digital consumers click on social links at about the same rate. Contents shared through shortened urls with software such as bitly have a similar lifespan.

The weekend is the best time to get the highest engagement as people are off work and looking forward to spend their leisure time being entertained.

According to wikipedia, the Millennials (also known as the Millennial Generation[1] or Generation Y) are the demographic cohort followingGeneration X. There are no precise dates when the generation starts and ends. Researchers and commentators use birth years ranging from the early 1980s to the early 2000s.

Millennials and the young people are the most active on social media.

As always, if you want to refer content to the most people, Facebook is your best bet.

Tuesday, 24 June 2014

Link Building lasts forever

Link building lasts forever.

That is why entrepreneurs prefer SEO-optimized content.

Credit: Neil Patel

What is link building?

Link building is one of how your website or blog can be made available to the general public.

In practical terms, a link-building success is recorded when I get a sale from the advert of a building company I put up in 2013.

When you write engaging content that adds value and is evergreen, a client can see what was posted in January 2013, and you get a sale from it in May 2019.

This is a successful strategy using the art of link building.

An example of successful link building is guest posting or placing sponsored posts on websites.

It makes sense when the websites are not constantly changing their URLs. Digital footprints should be able to be found at any time and are mostly found even years after you posted them.

The internet never forgets. - Anonymous

When posting helpful information, the above truthful statement works for you. When you post 'fake news,' it could be your enemy, so be careful what you post.

Link building can open your business website or blog to new markets.

One of the tools by which you can spread your link is via social media platforms.

The popular ones are Facebook, Twitter, LinkedIn, Pinterest, and Instagram.

You can spread your links far and wide by using networking or social bookmarking sites like StumbleUpon, Digg, and Diigo.

Some of my favorite people to follow in 2014 were the following people.

Things changed quickly.

I don't regret the connections I made in that season, though, as they are a part of who I am and who I am becoming.

In 2014, my day was made only after I had read content from these three people.

They are amazing.

These were my favorite social media personalities in 2014.

Myne Whitman:

One of my favorite authors online.

Japheth Omojuwa

Activist and lecturer in a German University with over 100 000 followers on Twitter.

Toyin Fab: She's fantastic; you have to read the novella on her blog; she's a banker by day and a writer by night.

See her books on Okadabooks.

Others include:

Sisi Yemmie:

The blogger who won that wedding competition years ago.

She also has a fantastic blog about Nigerian food.

I am a foodie!

The Amazing Tolu Ogunlesi:

Brilliant Tolu Ogunlesi, a well-known journalist and blogger.

(For the Nigerian audience, even in the diaspora)

Some of the tips you can use to become famous on social media are:

Just do a guest post or a blog meme, and wham, you become a famous blogger or at least one that is known, depending on the success of your blog meme.

Ha ha. Not really!

The following tips help.

Simply pick a topic that resonates with everyone, and soon, people will be beating on your door to do business with you.

Success getting popular.

It must work, though, but keep working.

You will get there.

Sometimes you get a viral post, and sometimes you don't, but the process is always fun.

Let me know how the link-building is going for you.

Please send me emails at freelancertessadoghor@gmail.com

Friday, 23 May 2014

Sell, sell & sell.

Sell, sell, & sell!

One of the ways to make sales online is to show your audience that you are human.

Credit: LinkedIn

'No one wants to know how much you know until they know how much you care'.

A wise man said something that's sounds like this almost 50 years ago. It is still true today.

Your potential consumers want you to care about them and about meeting their needs.

They want to know that you are interested in adding value to them and leaving them better than you met them.

One of the first things you should be doing to get their attention is not ads, ads & ads.

You should be doing is catching the attention of the audience.

This creates engagement.

Any time you are funny, smart and you show the value you have to add, you catch someone's attention.

Do more of that always.
Remember do not be preoccupied on selling, selling & selling.

Give your customers and potential clients a chance to get to know you better and a chance to see the value that you can add. Give your social media channels commitment and attention.

Always respond to comments.

On any media platform (Facebook, Twitter, Linkedin & Google+) here's what you should do:

-be creative

-always think outside the box on ways that you can be friendly

-be approachable and helpful

-This will help others follow you willingly and possibly become your brand ambassadors

-add value.

The more people communicate with you, the faster they trust you and the faster you grow.

For more info or questions: email: tessadoghor@gmail.com

Keywords: sell, ads, promotion, advertising, business, entrepreneur

Sent from my BlackBerry wireless device from MTN

Monday, 21 April 2014

Getting turnovers!

Hello people,

I have new skills to share this week.

Skill gathering. Credit: The Balance Careers

It is pretty simple if you always execute.

When it comes to marketing your product on whatever media (even though in this context we are talking about Digital Marketing) you use.

They are:

*Try

*Learn

*Improve

*Repeat.

Image courtesy Google.com

Try something new everyday

Learn something new everyday

Improve on what you do daily

Repeat successful strategies over and over again.

This is the secret to success.

You must be willing to try daily on Twitter and Facebook. You must tap into the creativity of God inside you to create something beautiful. Be addicted to improving yourself, your business and everything about you daily.

How do you make your creativity better?

A simple tip is to think of adding value to your clients or customers. Let that guide you and you will do well.

For more tips follow my blog on www.imagineitincorporated.blogspot.com

Theresa Doghor is one of the four Managing partners of ImagineIt Inc. a digital marketing company.

She blogs on love, life, family, work and doing life. She has several blogs

Imagineit Inc. NG: Beating your imagination

Saturday, 12 April 2014

Think global, act local

“Think global, act local.”

This is my authentic voice. The voice of a real prson just sharing the stories of how we started and where we are going. We are not the typical grass to grace story.