Tuesday, 21 April 2020

The power of social selling: Meghan and Harry recently reopened their Linkedin Accounts

Photo Credit: Vanity Fair

They are an amazing couple

Harry and Meghan are two of my most favourite people in the world.

They are indeed royalty.

How do they relate to social selling?

I will begin with a definition:

Social selling is the process of developing relationships as part of the sales process. Today this often takes place via social networks such as LinkedIn, Twitter, Facebook, and Pinterest, but can take place either online or offline

- Google

Getting leads from your social media platforms

Social Media is a place where you socialize still, it has ceased to be a place of fun. It is no longer fun but it has evolved into a land of opportunity. It is a place where you can generate clients.

These clients are known as leads in the world of social media.

About ten years ago, social media was about fun and games.
Facebook was about meeting up with old friends from secondary school, University and even training schools.

Scamming in the digital industry

Scamming is the bad news that goes hand in hand with the freedom that is freelancing.

Trust is a big issue in freelancing.

You can talk business, close the deal, write content calendars and content plans and get scammed by a business owner who is supposed to be doing business with you. The said business owner would act as if he has not just stolen intellectul property.

How do you avoid been scammed as a digital creator?

i. Collect a down payment:

Collect a 70% down payment before doing any work. The client may be afraid of getting scammed. You also are doubly afraid of getting scammed. One can't be wasting work resources doing free jobs.

ii. Work by referral or recommendation:

Let friends, family and clients refer new people to you. It is safer than swimming in shark infested waters on your own with no guarantee that the sharks will pay what they owe.

iii. Take the leap of faith:

Choose to trust. Building a clientele takes time and wisdom. Meeting that ideal client will be worth it even if you need to kiss nine frogs according to the proverb.

If you got scammed financially in Nigeria, see article to find out how to retrieve your money via the banks and CBN nigeria.

Monday, 10 June 2019

Freelancing as a way to tackle unemloyment

Is freelancing for you?

Nomads: travellers

Digital nomads: remote workers who travel as a hobby.

Data scientists: those who measure results from social campaigns

Social Media Marketers: Online advertisers

Online Marketers: They improve brand awareness and make sales

The above list includes - but is not conclusive - some of the jobs of the future. You need to key in. Take advantage of the trend when it is happening.

Don't be caught napping.

Do you know that freelancing can bring in a net income of N100,000 to 700,000 monthly and has the potential to bring in more money if you scale up?

Credit: Google Images

It has some disadvantages such as isolation. Can you handle the isolation? If it gets too much, you can visit a co-working space for three days in your week. Read my co-working post from way back.

When I think of the Nigerian youth and the challenge of unemployment, I always think of the solutions to the age-long problem. I am doing my bit to help out.

4 Tools You Can Use In Marketing Your Growing Business Online Part 2

Picture: Elizabeth Bradley

Everyone who is growing a business is always looking for new ways to market their products or grow their brand faster online.

How to make $1000 monthly without ads - Part I

Credit: StartHub.com

So apart from the fact that I have gathered a lot of experience by working in the media industry, two different newspaper houses in their digital departments, I have a world of experience in digital media.

4 Tools You Can Use In Marketing Your Growing Business Online Part 1

Businesses don’t grow just offline alone. There is usually an online version. Just as you attract business prospects to your business via the offline measures you are using, you can also attract business via online prospects. Some of the tried and tested strategies that work are: